People are Like Birds???

Article title: How To Make Your Product Attractive To All Types Of People
by: DJ Heckes (Women Entrepreneur)
Credibility: Article on Business Insider

In The endless search of marketers trying to find the next big product, they have turned to more bizarre psychological methods to try and appeal to all different types of people. A particular Theory purposed by William Marston in 1928. Marston proposed that no matter what your background was, your interests and personality fell in a certain category relating to  1 of four colors. Marston truly believed that your color (usually your favorite color) also told a lot about your personality. The colors were:

• Yellow: Influential and charismatic.
• Red: Dominant and inspirational
• Blue: Detailed and methodical
• Green: Steady, and a Team Player.

This Theory, Known as the DISC theory, was then modified in the late 70s by Gary Couture in order to be used in the economic market. The modifies theory changed the color category, to specific types of bird:

• Peacock - Yellow
• Eagle - Red
• Owl - Blue
• Dove - Green

These new categories made it more accurate to place people in the categories  and the new animals made it 80% more accurate When categorizing people. The New DISC theory has proven as a crucial piece for  retailers to appeal and build a strong bond with their customers.